Alcove

 

Alcove is a discovery platform for academia, connecting content and context to educate users about culturally significant media and the discourse around it. The purpose is to have Artstor's resources serve students, teachers and researchers better.

Access the prototype.

 
 

RESPONSIBILITIES

Lean UX, Wireframing, UI Design, Prototyping

 
 
 

The Challenge

Students, teachers and researchers often feel frustrated while accessing Artstor's digital media through the lack of information architecture and inconsistent user interface within aging platforms.

How do we create a product that is more suitable for learning, teaching and research using Artstor's content?

 
 
 
 

Hypothesis

Redesigning the existing digital library with a more consistent user interface would solve our users' frustrations.

 
 
 
 

TESTING OUR HYPOTHESIS

After gaining feedback from stakeholders and users, replicating the current digital library in a cleaner interface alone was not enough to satisfy the needs of our users. They wanted a product that inspires them to explore and learn.

 
 
 

Key Performance Indicators (KPIs) for Alcove

 
 

Engagement

GOAL

Increase the amount of time users spend on the site

HYPOTHESIS

Users will be more engaged than they are in other Artstor platforms because there are more ways to explore content with dynamic filters, predictive search, and rhizomatic search within record. There is also more contextual and editorial information while they are exploring.

KPI

  • Rate of users who leave after viewing one page
  • Average length of a session
 
 

Number of Users

GOAL

Increase the number of users.

HYPOTHESIS

It will be easier to attract more users to a more modern platform.

KPI

  • Number of sessions
  • Number of unique visitors
 
 

Returning User Rate

GOAL

Increase the number of users who come back to the site.

HYPOTHESIS

Users will enjoy their experience and be more willing to come back.

KPI

  • Ratio of how many users are new to how many are returning
 
 

Referrals

GOAL

Increase the number of users who come to the site through shared content and search engines.

HYPOTHESIS

Indexing in Google and easier sharing will lead to more referrals.

KPI

  • Number of sessions by medium 

    (organic search, referral, social, newsletter, and direct traffic)

 
 
 
 

THE SOLUTION

We built a discipline-neutral web platform that is experiential, relevant, and engaging to promote exploration, learning, teaching and research.

 
 
 
 

We included contextual information along with search results, allowing users to fully understand content and have a complete learning experience.

 
 
 
 

We removed all unnecessary hierarchy and brought content from multiple cataloguing portals, so users can access content without being entangled in complex cataloguing terms.