Alcove is a discovery platform for academia, connecting content and context to educate users about culturally significant media and the discourse around it. The purpose is to have Artstor's resources serve students, teachers and researchers better.
Lean UX, Wireframing, UI Design, Prototyping
Students, teachers and researchers often feel frustrated while accessing Artstor's digital media through the lack of information architecture and inconsistent user interface within aging platforms.
How do we create a product that is more suitable for learning, teaching and research using Artstor's content?
Redesigning the existing digital library with a more consistent user interface would solve our users' frustrations.
TESTING OUR HYPOTHESIS
After gaining feedback from stakeholders and users, replicating the current digital library in a cleaner interface alone was not enough to satisfy the needs of our users. They wanted a product that inspires them to explore and learn.
Key Performance Indicators (KPIs) for Alcove
Increase the amount of time users spend on the site
Users will be more engaged than they are in other Artstor platforms because there are more ways to explore content with dynamic filters, predictive search, and rhizomatic search within record. There is also more contextual and editorial information while they are exploring.
Rate of users who leave after viewing one page
Average length of a session
Number of Users
Increase the number of users.
It will be easier to attract more users to a more modern platform.
Number of sessions
Number of unique visitors
Returning User Rate
Increase the number of users who come back to the site.
Users will enjoy their experience and be more willing to come back.
Ratio of how many users are new to how many are returning
Increase the number of users who come to the site through shared content and search engines.
Indexing in Google and easier sharing will lead to more referrals.
Number of sessions by medium
(organic search, referral, social, newsletter, and direct traffic)