RateBeer App (MVP)
User Journey, UI Design
RateBeer's greatest value comes in users' ability to contribute beer and brewery information on a continuous basis.
How do we enable users to discover craft beer and contribute easily on a mobile app?
- Knows a bit about craft beer
- Likes exploring craft beer
- Discovering cool regular spots in trendy neighborhoods
- Meeting new people while going out
- Peer validation: having people within social circle knowing he frequents at cool spots
- Missing out on more interesting options
- Not knowing what most items on the menu mean
- Ordering beer that he doesn't enjoy